Westwood John: How to Write a Marketing Plan
Скачать книгу (размер 932 Kb , формат fb2, страниц 184) Аннотация: How to Write a Marketing Plan, 2nd edition, makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan. Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing…