Uwe Stoklossa: Advertising: New Techniques for Visual Seduction
Скачать книгу (размер 1 381 Kb , формат fb2, страниц 272) Аннотация: New in paperback, this book features hundreds of the finest, most inspired ads and campaigns from the best creative teams in the world. Freelance copywriter and designer Uwe Stoklossa shares the secrets behind successful advertising with countless examples of ads he has collected from around the world, and also in the accessible, intriguing essays he writes on perception, optical tricks and…