Thaler Richard H.: Nudge: Improving Decisions About Health, Wealth and Happiness
Скачать книгу (размер 1 625 Kb , формат fb2, страниц 320) Аннотация: Nudge is about choicesahow we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we makea including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they…