Bonnie S. Brennen: Qualitative Research Methods for Media Studies
(fb2, 248 страниц, 1 258 Kb)
Жанр : Taylor and Francis
Издательство : Taylor and Francis
Год издания : 2012
Аннотация:
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.