Beyond Advertising: Communication Design
(fb2, 224 страницы, 1 136 Kb)
Жанр : PIE Books
Издательство : PIE Books
Год издания : 2007
Аннотация:
How to create an effective advertising tools which can firmly reach to the targeted customers in limited resources? The designers are required to design not only a commercial design but also communication methods. This volume selects various outstanding practices of sales campaign held under the concept of “new style of communication to the consumers”, presenting a lot of hints how to succeed to communicate.