Media, Organizations and Identity
(fb2, 176 страниц, 891 Kb)
Жанр : Palgrave
Издательство : Palgrave
Год издания : 2009
Аннотация:
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media.