Salter Brian: Successful Public Relations in a Week
(fb2, 128 страниц, 646 Kb)
Жанр : Hodder and Stoughton
Издательство : Hodder&Stoughton
Год издания : 2012
Аннотация:
An understanding of public relations is crucial to anyone who wants to advance their career. Written by Brian Salter, a leading expert on public relations as both a practitioner and a journalist, this book quickly teaches you the insider secrets you need to know to in order run a successful public relations strategy. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!