Berger Jonah: Contagious: How to Build Word of Mouth in Digital Age
Скачать книгу (размер 1 299 Kb , формат fb2, страниц 256) Аннотация: Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times…