Abbing: Brand Driven Innovation
Скачать книгу (размер 1 054 Kb , формат fb2, страниц 208) Аннотация: «Brand-driven Innovation» examines the connections between branding, design, and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations. Branding can inspire innovation in products and services, creating value for organisations and consumers alike. This in turn can lead to a more durable relationship between…